Every year I look forward to the unveiling of the John Lewis Christmas advert, which has become a cultural institution of sorts. I haven’t been terribly impressed with the adverts from the past two years but John Lewis have redeemed themselves. And little Sam (a wee bit older, but still adorbs) is back from The Long Wait!
Perhaps this is why John Lewis is so clever, but the thing I do like about all of the adverts made after 2010 is the lack of ‘product placement’. Their campaigns focus more on love and the sentiment around Christmas, rather than things. What’s your favourite John Lewis advert? This year’s Monty the Penguin, The Bear and the Hare (2013), The Journey (2012), or The Long Wait (2011)?